Gala Tickets Now Available.


Top 12 Digital Marketing & Advertising Channels of 2016

Missed the event? Click the full post to download the presentation.

John McCarthy has spent a career in the digital advertising space, both on the agency side directing and strategizing multi-channel campaigns and as a V.P. of a Top 100 Ecommerce business. He brings a wealth of experience in how on which marketing tactics work.

As both consumers and businesses continue to embrace the Internet channels to help them make informed purchase decisions, marketers need to know how digital marketing channels can assist them in telling their story to target audiences.

This event is open to all. Great for those who are want to learn more about digital marketing; small business owners, account managers, students, sales and anyone wanting a look at the large picture. It is also great for managers who may want to gain a broader perspective about the campaigns they may be running.

Read Full Post….


American Advertising Awards Q&A

Date: January 13, 2016
Location: Art Institute of California Inland Empire: 674 E Brier Dr, San Bernardino 92408, Building 1. Room 126
Time: 6:00 pm
Price: FREE

There are many category and structural changes to the American Advertising Awards in 2016 so this is a must-attend event if you plan on entering or are thinking of entering either the Student or Professional Competition. National American Advertising Awards Committee member Mark Landon (who is also our own local competition chair) will go over the many changes in categories, how to enter and will answer your questions to make entering easier.

If your entries are ready to submit, you can drop them off at this event. We will also have entry envelopes available for you to take to prepare your entries. This event is FREE

Mingle Bells Follow Up and How We Can Help San Bernardino

Last night’s Mingle Bells Event became an important moment to hug friends and appreciate more than just what we have accomplished over the past year.

Our hearts were heavy as we learned how many of our friends have been affected by the terrorist attack in San Bernardino. Read Full Post….


2015 Inland Empire Mingle Bells


December 3rd, in Riverside. Join Marketing, Public Relations and Advertising professionals at the 4th annual Mingle Bells event.


Networking Social: Sticks & Brews at the Citizen’s Bank Arena in Ontario.


Friday, October 30, 2015 from 5:00 PM – 10:00 PM

Come join the American Advertising Federation Inland Empire for a night of Hockey, food, and brews at the Citizens Bank Arena in Ontario, California. This industry mixer you will NOT want to miss. Your ticket includes VIP treatment all night with private entry starting at 5pm (over an hour before doors open to general public) an incredible view of the game in comfortable Skybox seating, and unlimited food.

Winners Announced for the Inland Empire Media Awards

EIghteen winners were named at the Inland Empire Media Awards Gala on October 15 at the Historic Mission Inn in Riverside. As the newest signature event for the American Advertising Federation – Inland Empire, the awards were given based on service to the industry and the community. Press Here to see the list of Winners and all finalists. 

Finalists Announced for the Inland Empire Media Awards

Eighty finalists in 18 categories have been announced for the 2015 Inland Empire Media Awards. As the newest signature event for the American Advertising Federation – Inland Empire, the awards will be given based on the finalist’s service to the industry and the community. Tickets are now on sale for the gala to be held on October 15 at the Historic Mission Inn in Riverside. Tickets must be purchased in advance and there is limited seating. Press Here to see the list of finalists,

2015-2016 Calendar

September 2015:

Board Meeting: 9/3

Social: “Meet The 2015=2016 Board”, Wednesday, 9/30

October 2015:

Board Meeting: 10/1

IE Media Awards Gala Ceremony: The Mission Inn Hotel, Thursday, 10/15

Social: Ontario Reign vs. San Antonio Rampage, Citizens Bank Arena, 10/30 5pm.

November 2015:

Board Meeting: 11/11

December 2015:

Board Meeting: 12/9

Social: “Mingle Bells” – 12/3/15 6-8pm. Event by: AAF, PRSA, CAPIO, and AMA.

January 2016:

Board Meeting: 1/13

Education: “Advertising Ethics” – Details TBA

Social: “Addy Answers”, potentially at a local University, Wednesday, 1/13

February 2016:

Board Meeting: 2/4

Education: “Promotional Marketing”, Corona – Details TBA.

Social: “AAF OC & AAF IE Superbowl” – Details TBA

American Advertising Award entry deadline: Saturday, 2/6

Addy Judging: Saturday, 2/20 (Volunteers needed!)

March 2016:

Board Meeting: 3/9

AMERICAN ADVERTISING AWARDS (Potentially 3/18 or 3/25)

April 2016: Nominations for 2016-2017 Board

*To nominate yourself or someone to be on the ballot for 2016-2017 ballot, email by April 15th. Voting takes place for all four Executive Committee positions: President, Vice President, Treasurer, & Secretary.

Board Meeting: 4/13

Education: “Social Media (Pay to Play)” – Details TBA

Social: “Meet the Talent, American Advertising Award Winners” – Details TBA

May 2016: Election Month for 2016-2017 Board

* Ballots will go out to all paid members on or before May 1st and will close on May 15th, Executive Committee members elected will be announced immediately after the results are tabulated.

Board Meeting: 5/11

Education: “S.E.O. is D.E.A.D. Long live SEO.” – Details TBA

Social: Details TBA

June 2016:

Board Meeting: 6/8

Education: “Non-profit Marketing (round two)” – Details TBD

Social: Held near AAF Nationals in Anaheim. Possible dates between 6/4-6/7.

AAF National Convention June 4-7, Disneyland Hotel in Anaheim, CA

July 2016:

Education: Hispanic Media Rountable – Details TBD. Co-op roundtable event by: AAF, PRSA, CAPIO, and AMA.

August 2016:

2016-2017 Strategic Planning  – Tentatively  8/6


AAF-Inland Empire is proud to release the complete list of nominees for the first Inland Empire Media Awards.

Media Awards Gala Awards Ceremony

Be sure to purchase your tickets to the Gala Awards Ceremony to be held at the Historic Mission Inn in Riverside on October 15.

Hispanic Digital Media Roundtable


The Inland Empire’s Latino community now makes up over 50% of our local population. As communications and marketing professionals, it’s critical to understand the trends, technology, and media habits of this growing community so we can most effectively do our jobs.

Join us July 15th for the first joint sessions between the California Public Information Officials (CAPIO), the American Advertising Federation Inland Empire (AAFIE) and the Public Relations Society of America Inland Empire (PRSAIE).

Expect to learn:

– Spanish language trends in technology
– How social media is affecting Spanish language TV, radio, & print consumption
– Inside tips on effectively reaching the Hispanic market
– Expected growth in advertising and outreach to this growing Latino community
– A breakdown in demographics for the Spanish language demographic and how to target different age groups most effectively

Heidi Loera
…drives the development of interactive sales strategies and ad sales materials for Univision.

Gustasvo Arellano
…is the editor of OC Weekly, an alternative newspaper in Orange County, California.

Federico Subervi, Ph.D.
…is a researcher and scholar on Latino media and audiences.

Ana Lydia Ochoa-Monaco
…is the founder and president of Padma Media, Inc. + The Latina Lifestyle Bloggers Collective.

Download the flyer to learn more about our speakers

Last year this event SOLD OUT 

Thank you to our event’s sponsor Los Angeles Newspaper Group, Digital Media First

Digital First Media

Beirgarten-Sponsor2015 CSUSB Arts & Music Festival – Beirgarten Sponsor

A free festival for the public (with free parking) that has every taste level including great food trucks, an art walk, music by local and world renowned musicians, live dancing, and vendors attracting thousands community members. AAF-IE is the annual sponsor for the Beirgartens featuring local brews. Half of the money raised will go to the Arts Department at CSUSB and the other half will go to your AAF-IE chapter.

Learn more about the event at the events Facebook page or website.

– Wednesday, May 15th 4-9pm
– California State University, San Bernardino- 5500 University Pkwy, San Bernardino, CA 92407.
– Free Festival, parking, and beirgarten entry (for those over the age of 21 only).
– Locally brewed beers are $5 each.
– There will be two beirgartens: One located at near the music stage and RAFFMA and the second next to the Jazz Festival music stage.

ProabitionMay Event – Mixer

Mix, Mingle & Connect | Wed, May 13

Join us at Proabition in Downtown Riverside for some prohibition-era cocktails, catching up with colleagues and a membership drive.

What you can expect:
– 2 drink tickets with registration (domestic bottle beer and house wine)
– Appetizers
– 50/50 Raffle
– Reduced AAF-IE membership rate when purchased at event
– More surprises

– Wednesday, May 13, 2015, 6-8:30 PM
– Proabition Kitchen & Whiskey Lounge, 3597 Main St, Riverside, CA 92501
– Tickets are $25 for AAF-IE Members & $30 for AAF-IE Non-members

April Event – Long Term Niche Development – A Case Study on Focus

AAF Inland Empire - April - Ron Burgess

Join us Thursday, April 9, 2015, at the Old Spaghetti Factory in Downtown Riverside for “A Case Study on Focus – Long Term Niche Development” with speaker Ron Burgess, author of “Finding Your Crack in the Market.

Companies that create wealth for the owners almost always control a market niche. As leaders in a market they command respect that other businesses want to follow. This program will focus on a mid- west company that has accomplished this and more through careful, sustained study of its customers and effective communication with its top lifestyle groups.

High quality and market leadership create superior margins, while communicating with niche markets maximizes media dollars. Attendees will see a real life success story based on proven principles of growth. These principles aim to better target and communicate with customers using both internal and external customer feedback.

– Thursday, April 9, 2015, 11:30-1 PM
– The Old Spaghetti Factory 3191 Mission Inn Avenue, Riverside, CA 92507
– Tickets: Members $25/Non-members $30

Lunch options:
* Spaghetti w/ Mizhithra Cheese & Browned Butter
* Spinach & Cheese Ravioli
* Lasagna with ground beef, pork & cheese
* All dishes served with side salad w/ balsamic vinegar and spumoni ice cream

Presenting the winners of the 2015 American Advertising Awards – Inland Empire! Click here. 

Coming Soon: IE Media Awards

AF-IE announces the first Inland Empire Media Awards. This award honors the Inland Empire’s finest advertising professionals for their service to the industry and community.

Nominations will open for students in: April 15, 2015.
Nominations will open for professionals in: June 15, 2015.

Click here for more Information, including Rules and Categories. Please note: Rules and Categories subject to change until competition opens to nominations.

(If you are interested in seeing sponsorship opportunities for this event please contact Su Pak at at 909-257-8862)

2016 Academic Achievement Awards are now accepting applications.

The 2016 Academic Achievement Award scholarship will be accepting applications as of March 16th, 2015.

If you are going to be a student in the upcoming 2016/2017 academic year you may be eligible to apply for the AAF-IE Academic Achievement Award scholarship.

Please click here for more details. 

 ADDY GALAADDY_FlyerOutlines

Thank you to Riverside Public Utilities, 2014 ADDY Best of Show winner, for providing the design for our Gala creative.


AAF-Inland Empire

This year’s ADDY Gala has some new features. The most important feature is the two separate awards shows for Students and Professionals.  Our Inland Empire students create amazing work that should be separately recognized, so we’ve decided to create a whole new show for them, and, of course, the Professionals are more than welcome to check out the show.

Here’s the new schedule:

  • 5 PM – Student Reception
  • 6 PM – Student Award Show (includes refreshments and hors d’ oeuvres)
  • 7 PM – Professional Reception (Pros are encouraged to join the Student reception & award show)
  • 8 PM – Professional Award Show & Dinner
For questions about the Gala, please contact Mark Landon at or (909) 986-7502.

For sponsorship opportunities, contact Su Pak at at 909-257-8862. Sponsorship package details: AAF_Sponsorship_2015 ADDY GALA.

February Event – Drop Off Party: American Advertising Awards Competition Entries


  • WHERE: Westwood College 20 W. 7th Street Upland
  • WHEN: Thursday, February 19, 4:30-7 PM
  • No reservations required. Come on down and drop off your entry and skip the late fee.
  • Sign up for AAF membership at the Drop Off Party and receive $10 off membership.
  • For more info about the American Advertising Awards Competition, check out the details here.

January Event – Game Plan For Nonprofits: A Collaborative Marketing Workshop

A collaborative opportunity for nonprofits and marketing professionals to improve marketing, branding and community outreach together during a full day workshop at First 5 San Bernardino Office.


  • 10am-11am Examining the Playing Field – A panel discussion about our diverse community audiences, trends in the current marketplace, best practices, challenges, and Q&A.
  • 11am-12pm Design A Winning Strategy – Constructing an objective marketing plan and working with creative agencies.
  • 1pm-2pm Equipping Yourself For Success – Cost-effective marketing tools, tips and solutions for increasing productivity.
  • 2pm-4pm Creating An All-Star Team – How to work with interns, your organization leadership and each other.


$20.00 Earlybird rate before January 21
$25.00 Rate after January 21

$25.00 Earlybird rate before January 21
$30.00 Rate after January 21

When: Tuesday, January 27, 9:30 – 4:00PM
Where: First 5 San Bernardino 735 East Carnegie Drive #150 San Bernardino, CA 92408

DEADLINE EXTENDED- Feb. 16th, 2015

2015 Larry Huffman Academic Achievement Award – $1,500


The AAF-Inland Empire promotes and encourages academically talented students of advertising related disciplines to apply for the Academic Achievement Award, assisting them in their academic endeavors. Reflective of the competitive world of business, the Academic Achievement Award will be granted on a competitive basis rather than by recommendation.


  • Applicants must be attending an Inland Empire university, college, career college, technical college or trade school at the time the application is submitted.
  • Students must be majoring or minoring in a field related to Advertising such as: Advertising, Marketing, Commercial/Graphic Arts, Photography, Communication, Public Relations, Printing, Radio/Television/Film, etc.
  • Undergraduate applicants must have an overall GPA of 3.0 and a minimum of 3.5 in their field of study.
  • Applicants must obtain at least one letter of recommendation (no more than three) from faculty in their field of study.
  • Applicants must include an essay describing how advertising can contribute to society in a positive way and their reason for wanting to enter the advertising industry. This information may include life experiences, educational and personal goals, significant accomplishments, and unique personal assets. The essay may also include financial need for the award. Please limit essays to 250-500 words. The essay should be typewritten and double-spaced with one inch margins.
  • Applicants may also include one piece of creative work. This can be in the form of a print, television or radio advertisement (scripts/storyboard or a fully produced work), interactive media component such as a website, online banner, email/e-card, micro or mini site, online game, online newsletter, podcast, internet commercial or webisode, graphic design piece such as a logo, or illustration; photography, or sound design project.

Selection Criteria

  1. Complete the AAF-Inland Empire Application Form. No other forms will be accepted.
  2. Obtain a NON-OFFICIAL copy of school transcripts and attach to the application.
  3. Complete the essays and obtain letter(s) of recommendation
  4. Submit the one piece of creative work
  5. Email all materials to the AAF – Inland Empire Academic Achievement Selection Committee at

Selection will be made on a scoring system of the above listed criteria, how well directions were followed, written communication, and the overall presentation of the material. A personal interview may be required. The Selection Committee reserves the right to decide if an interview is necessary to decide the recipient of the award.


The deadline to submit paperwork for the AAF-Inland Empire Academic Achievement Award is February 16, 2015, by MIDNIGHT. Applications received after that date will not be reviewed.

Notification & Presentation

Recipient will be notified. Award will be presented at the Annual AAF Inland Empire ADDY Awards Gala on March 13, 2015. Please direct any questions about the AAF-Inland Empire Academic Achievement Award to:


December Event – Mingle Bells 2014

Join us for our third annual Mingle Bells Event.

It’s the Inland Empire’s largest networking event for communications, public relations, marketing, and advertising professionals for the year! Join the American Advertising Federation of the Inland Empire (AAF-IE), Public Relations Society of America – Inland Empire (PRSA-IE), the California Association of Public Information Officers (CAPIO), and the American Marketers Association of the Inland Empire (AMA-IE) as we celebrate with like-minded communication professionals a year well done, meet the new leadership of each association, and hear what’s coming up in 2015.

Members and non members are encouraged to attend. We expect over 100 people again this year so don’t forget your business cards.

We hope all attendees reconnect with old friends, network with potential partners, and perhaps meet students looking for internship opportunities. Last year was a tremendous success and we can’t wait to see you there.

Ticket includes light appetizers and a drink ticket. A cash bar will be available. Parking is difficult and expensive due to the Festival of Lights at The Mission Inn.  This is part of why we’re starting early and have a short program.  We recommend parking around the Mission Inn or at close-by lots.  You’ll have to pay for one hour (public parking free after 6 p.m.).  Otherwise, valet and structure parking is expensive. So join us early!  Here’s a Downtown Riverside map with public parking lots labeled.



$35.00 Member Meeting Ticket
$30.00 Earlybird rate before December 15

$40.00 Non-Member meeting ticket
$35.00 Earlybird rate before December 15

$30.00 Student Meeting Ticket
$25.00 Earlybird rate before December 15

When: Wednesday, December 17, 4-8 PM
Where: Riverside Mission Inn 3649 Mission Inn Ave. Riverside, CA 92501

November Program – Go for ADDY Gold!

addy gold layout 3a

Thinking about entering the American Advertising Awards Competition? Don’t miss this unique event!

Mark Landon, AAF-IE Past-President and current representative for AAF District 15 of the National American Advertising Awards Committee, for ONE NIGHT ONLY will tell us all about category updates, submission updates, GREAT tips and tricks geared to help you enter successfully to get you on your way to ADDY Gold.

Register now to learn tips and tricks to submit your entries and be noticed. We will also discuss how we can help you organize, enter and submit your entries. Anyone from your company involved in your American Advertising Awards submissions should attend this event. Our team will be on hand to answer your questions and provide any support you may need.

This is now a FREE event, generously hosted by Westwood College

When: Thursday, November 13, 5:30-7:30 PM
– 5:30-5:45 PM – Networking
– 5:45 PM – Presentation begins

Where: This event will be held at Westwood College, 20 W 7th St. Upland, CA 91786
– Parking is free
– Registration table will be in the main lobby and student escorts will guide you to Classrooms 110 & 112
– Appetizers and drinks (non-alcoholic) will be provided

Register today and you will be entered in to our opportunity drawing. Prizes can be redeemed at the event.

 Thank you to George Gonzalez, Westwood College graphic design student, for developing this month’s program creative!

Creative Direction – October Program

Creative Direction: Design Panel of Creative Directors providing insight on current and upcoming graphic design trends.Join us at the new office of Ignite Design & Advertising for snacks, discussion & insight. Thursday, October 9, 2014, 5-8 PM
Hosted by Ignite Design & Advertising,  3281 E. Guasti Rd., Ste. 750 Ontario, CaliforniaPanelists:

– Chris Wheeler, President & Creative Director of Ignite Design & Advertising
– Bruce Mayo, Creative Director (formerly of Honest Mechanics, Lawrence, Mayo & Ponder) consulting with Plain Joe Studios
– Mike Bacich, Assistant General Manager – Customer Relations & Marketing, Riverside Public Utilities

– The moderator for this event will be Luke Anspach, Founder of The Guild.  An organization dedicated to connecting creatives in the Inland Empire. If you have a specific design question you want answered email and we’d be happy to bring your question to our panelists.
Event’s Agenda:
  • 5-5:45 p.m. – Appetizers & Networking
  • 5:45 p.m. – Discussion Panel Stars

Meet The Board Mixer

This year is going to be epic and guess who is going to be able to get the sneak peek of the whole year?  Yeah, that’s right, you!  When you come join us at our annual Meet the Board event this September 11, 2014, you will be introduced to our newly elected Board of Directors and Committee Chairs.
Join us for drinks and appetizers then schmooze with the Board and the fabulous men and women who make up this great industry of ours. See you, Thursday, September 11! Did we mention it’s free?

Hispanic Media Roundtable

Join us July 16th for the first joint sessions between AAF-IE, PRSA-IE, AMA-IE and CAPIO.  Coming together to connect Inland Empire marketing, advertising and communication professionals with the biggest Spanish language media companies in the nation.  Early bird registration pricing available for a limited time!

Professional Contractor Services

The American Advertising Federation –Inland Empire 501(c)6 is currently seeking proposals
from qualified individuals who can handle a wide range of professional and bookkeeping duties
on a freelance basis as needed by the American Advertising Federation –Inland Empire.
The selected person will have experience in MS Word, PowerPoint, Excel, Outlook and
QuickBooks. This person, when selected, will report directly to the executive board of the
American Advertising Federation –Inland Empire.