Join the American Advertising Federation for our January Lunch & Learn in Rancho Cucamonga. January 21st, 11:30-1:00 at the Spaghetti Factory.
So many marketing channels that are always changing, where to start?
John McCarthy has spent a career in the digital advertising space, both on the agency side directing and strategizing multi-channel campaigns and as a V.P. of a Top 100 Ecommerce business. He brings a wealth of experience in how on which marketing tactics work.
As both consumers and businesses continue to embrace the Internet channels to help them make informed purchase decisions, marketers need to know how digital marketing channels can assist them in telling their story to target audiences.
This event is open to all. Great for those who are want to learn more about digital marketing; small business owners, account managers, students, sales and anyone wanting a look at the large picture. It is also great for managers who may want to gain a broader perspective about the campaigns they may be running.
The list of Internet channels is growing and John will discuss where the market is headed in 2016. He will touch on:
- organic search
- paid search
- product listing ads
- display advertising
- social media
- AMP (Accelerated Mobile Pages)
John will conclude the presentation by illustrating a couple campaigns that use one or more of these channels.
Lunch will be served.
Old Spaghetti Factory on January 21st from 11:30 to 1:00. Lunch choices are:
- Mizithra (vegetarian)
- Pasta Classic – Potpourri (Mizithra, Meat Sauce and Marinara)
- Sicilian Meatballs with Marinara
About our Speaker:
John McCarthy is a seasoned Internet strategist. He has been a brand manager, online marketing manager, business development officer, marketing director and Vice President of Marketing during his career. He has had stops at Transamerica, Countrywide Insurance, Bruce Clay, Inc., Revana Digital (formerly WebMetro), iHerb, and is currently the Director of Digital Solutions at Ignite Design & Advertising here in the Inland Empire. John is also a former President of the AAF-Inland Empire, and when he is not marketing, he is involved with his son at the Riverside Robot Club.