Getting Noticed Online with Local Optimization

Damian Rollison, VP Product & Technology of Universal Business Listings

Speaker: Damian Rollison is VP of Product and Technology at Universal Business Listing. Damian has been a featured speaker at the Local Search Association and is the author of several articles on emerging technology for Venture Beat.

Date: Thursday, April 12

Venue: Spaghetti Factory, 3191 Mission Inn Ave. Riverside

Cost:  $25 members, $40 general public

Time: 11:30 am -1:30 pm

Other: This will be a joint event with our colleagues the American Marketing Association – Inland Empire chapter.  Lunch is included with your choice of vegetarian, pasta, and chicken dishes.


Getting Noticed Online with Local Optimization

As we prepare for our luncheon this Thursday April 12, our speaker Damian Rollison shared a few fun facts about local optimization.

Fun Fact 1.
According to Google, 40% of all searches from a mobile phone are local in nature.

Fun Fact 2.
1 in every 5 local searches returns incorrect business information (e.g. phone, hours, address) about a company, largely due to a lack of information provided by the business owner.

Fun Fact 3.
Own a local business and have an iPhone?  A strong listing on Yelp is one of the best ways to ensure that iPhone users can find you business.

What is Local Optimization?

It turns out that a lot of people think that local optimization is organic search engine optimization (SEO).

While they are often related, the difference is important: SEO is about promoting your website, whereas local optimization is about promoting your physical business location.

Local optimization is about getting found in the places where customers are searching for local products and services.

Web-only businesses without a physical location will not benefit from local optimization; those who own or represent local businesses should combine SEO with local optimization for maximum exposure.

Why is this important to my local business in 2012?

As referenced in our first email Google is placing more emphasis on local search results in 2012. In February 2012 Google announced they made 40 changes to its search results – including a new system that finds results from a user’s city more reliably.  Now Google is better able to detect queries and documents that are local to the user.

Whether a person searches from a desktop, laptop or smart phone, small and local businesses need to understand local optimization.

Learn More About Local Optimization
Join us to learn more about local optimization. Together with our colleagues from the American Marketing Association, in an hour long presentation, you will learn:

  1. Why and how your business should be listed on multiple sites such as Yelp, Foursquare, Angie’s List, CitySearch  – not just Google.
  2. Where search engines like Google get their local business data and how you can control your business information.  (NOTE:  This is particularly important – because if the data is wrong – your business listing will be incorrect as well.)
  3. What types of tools are available to the small and local business owner to not only analyze but improve your listings on Google Places, Bing Local, Yelp and others.

Damian Rollison, Vice President of Product and Technology of Universal Business Listing will answer these and other related local search optimizations questions.

Who Should Attend:

If you have a business with a local storefront (e.g. flower shop, dry cleaner, restaurant), you need to attend this luncheon.  Even if you don’t have a website – your local business listing can and should be optimized.

  1. Small business owners
  2. City government and redevelopment agencies
  3. Advertising agencies
  4. Marketing staff
  5. Online marketing companies

Likewise, if you work for a business that operates regionally or nationally (e.g. franchise), and also has local storefronts or locations, you should also attend this luncheon.

Whether your business is big or small, local search optimization begins with local business data that when optimized will permit people to find your business on Google Places, Yahoo! Local, Bing Local and popular consumer sites like Yelp, Foursquare, Angie’s List, and CitySearch.

Event Registration

There are limited seat available for this event and it will sell out.  Therefore we recommend you register online now or you will miss out.

11:30 – Noon > Registration and mingling

Noon- 1 pm > Opening comments and main presentation

1:00-1:30 > Meeting wrap up and networking

About The Speaker

Damian Rollison is Vice President of Product and Technology of Universal Business Listing.  Universal Business Listing works with both big brands and small businesses alike to promote online visibility.  Damian has been a featured speaker at the Local Search Association ( and is the author of several articles on emerging technology for Venture Beat (