February 9th Luncheon Still has Seats – How to Create a Memorable Brand: The 5 New Rules for Success

Join us as Dr. Zerovnik speaks about how How to Create a Memorable Brand: The 5 New Rules for Success

Thursday February 9th, 2012 –  Register Now

Dr. Zerovnik will surveys branding from the bad old days to the latest trends in social media and provides what he calls the “5 new rules for successful branding.” He will incorporates videos to highlight key points and exemplary practices. Brand success today requires all 5 rules to be embraced and implemented.

1. Do well by doing good
2. Look good while you do good
3. Capture the spirit of the times
4. Make sure it’s always about the client or customer
5. Go social for positive Word of Mouth

Dr. Zerovnik is an award-winning marketing, advertising, and public relations professional. He holds an MBA from Claremont and a PhD in Media Psychology from Fielding Graduate University. He has taught marketing and strategic management to American MBA students since 1990, gave seminars on branding and positioning at two universities in China, and delivers seminars in strategy and marketing to Chinese executives visiting the U.S.

Date: February 9th, 2012 
Time: 11:30am – 2:00pm
Location: Hilton, 285 E. Hospitality Lane, San Bernardino, CA

Event pricing:

• Students $10
• Members $20
• General public $30

(Buffet Lunch Included)

Mingling & Registration : 11:30- am
Main Event > 12:00 pm to 1:30 pm
Wrap Up > 1:30 pm -2:00 pm

For sponsorship information please contact Eddie Gonzales 949-370-3973, egonzales@murgent.com

Thursday, February 09, 201211:30 AM – 2:00 PM
Pacific Time

Hilton Hotel
285 E. Hospitality Lane, San Bernardino, CA 92408

Business Casual

Event Registration
AAF-IE Member $20.00
General Public $30.00

Wednesday, February 15, 2012

Greg has spent his career in advertising, PR and marketing, and holds a PhD in Media Psychology.  He specializes in the interplay between business/marketing strategy, media, and human behavior.  He has been a consultant, agency owner, lecturer and is currently the Director of Business Programs at Touro University Worldwide.

Greg is a past president of the AAF-Inland Empire and the Inland Empire AMA.