Event: Legal Issues Surrounding Social Media

Speaker: Jim Astrachan, principal of Astrachan Gunst Thomas Rubin, adjunct professor of law at the University of Maryland School of Law, author, columnist, national speaker on advertising law.

Date: Thursday, November 11, 2010

Venue: Copies & Ink, 10722 Arrow Rte, Ste 102, Rancho Cucamonga, 91730

Cost: Members, students and guests: $10, Non-members: $40

Time: 11:30a.m. – 1:30p.m

Boxed lunch from Panera will be provided.

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Legal Issues Involving Social Media

Social media sites like Twitter, Facebook, MySpace and LinkedIn provide an easy and effective way to reach diverse audiences.  And for those who are involved in creating marketing and advertising communications through this medium, it’s important to be aware of the FTC’s new guidelines concerning transparency in social media.

As of Dec. 1, 2009 the FTC is now monitoring blogs, Facebook, Twitter, and myriad other platforms for violations of new rules aimed at infusing greater corporate transparency into the online marketplace.

Social media rules?  What rules?

Among the practices long frowned upon in the social media sphere that are now on the FTC’s radar are: “Flogging,” or creating supposedly-objective blogs that serve only to promote a product or service; “astroturfing,” where advertisers posing as ordinary consumers share raving, but often misleading, reviews; and paying social media users to knowingly post inaccurate information about a product or service.

If you don’t know about these and other rules you need to attend this luncheon. Specifically the presentation will cover:

  • Bloggers’ endorsements and testimonials
  • Liability of advertisers for false or unsubstantiated statements by their endorsers
  • Liability for failure to disclose connections between advertiser and endorser
  • The use of disclaimers
  • Endorser liability
  • Illegal use of street teams

Author and legal expert Jim Astrachan will discuss these guidelines and what advertisers and agencies can do to make sure they are not engaging in deceptive practices.

Who Should Attend:

If your company has a Twitter page, Facebook account, Linkedin or other social media profile, you need to attend this luncheon.  This includes:

  • Attorneys
  • Advertising Staff
  • Marketing Staff
  • Social Media Staff

About the speaker:

Jim Astrachan is co-author of the six-volume legal treatise The Law of Advertising and Mass Communications, published by LexisNexis/Matthew Bender.  He is also a columnist for The Daily Record, adjunct professor of law at the University of Maryland School of Law, principal of Astrachan Gunst Thomas Rubin, PC and national speaker on advertising law.

Jim’s clients include advertising agencies, advertisers, architects and designers, technology and communications firms and educational institutions nationwide.  He’s a swell guy, and bald. To read Jim’s full bio, click here.

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